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Lobby Lud is a fictional character created in August 1927 by the ''Westminster Gazette'', a British newspaper, now defunct. His name derived from the paper's telegraphic address, "Lobby, Ludgate". The character was used in readers' prize competitions during the summer period. Anonymous employees visited seaside resorts and afterwards wrote down a detailed description of the town they visited, without giving away its name. They also described a person they happened to see that day and declared him to be the "Lobby Lud" of that issue. Readers were given a pass phrase and had to try and guess both the location and the person described by the reporters. Anyone carrying the newspaper could challenge Lobby Lud with the phrase and receive five pounds (about £}} in ).〔In comparison to average earnings five 1927 pounds is much more substantial, almost £950.〕 People on holiday were known to be less likely to buy a newspaper. Some towns and large factories had holiday fortnights (called "wakes weeks" in the north of England); the town or works would all decamp at the same time. Circulation could drop considerably in the summer and proprietors hoped prizes would increase it. The phrase "You are (name) and I claim my five pounds" is often associated with Lobby Lud, despite being a similar idea thought up by a different paper. ==Other papers== After demise of the ''Gazette'' in 1928 the competition continued in the ''Daily News'', which became the ''News Chronicle'' from 1930, in turn being absorbed into the ''Daily Mail'' in 1960. Other newspapers such as the ''Daily Mirror'' ran similar schemes. "You are (name) and I claim my five pounds", the most well-known phrase, seems to date from a ''Daily Mail'' version after World War II. A train, the Lobby Lud Express, was run to take Londoners to resorts Lobby visited. In 1983 an original Lobby Lud – William Chinn – was discovered aged 91 in Cardiff, Wales. ''The Daily Mirrors "Chalkie White" continues to visit resorts, and the idea has been taken up by local radio stations and other media, often offering lesser prizes. Chalkie White is the name of Andy Capp's closest friend in a long-running Daily Mirror cartoon strip. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lobby Lud」の詳細全文を読む スポンサード リンク
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